It's just as inhumane to blast your audience with interrogative questions about their pain points as it is to ignore them all together.
There are two polar approaches when it comes to marketing;
- The people who begin their content piece with several questions to their target audiences pain points .... "Are you feeling lost? Are you confused about your direction? Are you feeling like you have nothing to offer? Do you feel jealous when others have success and you don't?" ... those type of excessive interrogative questions.
- Then there is the people who say "I don't want to talk about their pain".
Both of these approaches are ineffective and do not provide a fertile environment that activates your ideal client's motivation to work with you.
When you are writing content imagine you are talking to a friend. Would you blast them with several questions without leaving room for their response? No you would not!
Would ever sit with a friend who was having trouble with something and not acknowledge the journey they've been on in some way? Again no because you know how important it is for people to feel seen and heard. You would not get into the 'drama' of their challenge ... but you would still acknowledge it.
Take the same approach with your content, and all content is 'marketing'.
- Write and speak to your audience the way you would speak to a real human who was sitting in front of you. Let the words flow and don't get caught up on what you think you 'should' say from a sales or marketing perspective.
- Be generous. Share what you can to help them right now even if they are not a paying client. If they can take that info and realise their goal then power to them! But the majority will likely come back to you as a result of your generosity and helpfulness and they will want you to mentor and guide them through the steps.
Regards point 2 above, most people don't need more information ... they need more loving support and accountability.
And if you'd like some to see some examples of how I bring my humanity into my content and offers then checkout my Facebook Page or search for my posts in the Heart Centred Soul Driven Entrepreneurs group.
What do you find most helpful about what I've shared here?
Business & Marketing Mentor
P.S. To start building an audience of potential clients access my Audio Guide.