Why Mastermind Groups Will Be Big In 2018


Do we really need more online courses to grow our business? 

I'm feeling totally uninspired to offer (or purchase) online courses right now. I just don't believe my ideal clients need more information in order to generate consistent clients. 

What I believe is needed is more individualised support and accountability which can be provided in small group masterminds. 

From a Numerology perspective 2018 is a universal 11-2 year and emphasises partnerships, collaborations and alliances.

This is explains why there is a growing interest in mastermind groups right now. We are preparing to leverage the energy of 2018.

There are various definitions about what a 'mastermind' actually is. For me it's a small group of likeminded people who meet regularly for support, accountability and to collaborate. 

So before marching off to create my next new thing based solely on what I think, feel or intuit ... I wanted to learn about what others have experienced in group coaching and mastermind programs. I want to shed light on what has worked well for them, and what has not. 

Here's a summary of my key findings ...

What has worked well:

  • A private space such as a Facebook Group where members can share more personally about their challenges and perspectives. 
  • During love calls the facilitator keeping conversation focused and not allowing one person to take up too much time.
  • Having specific accountabilities between sessions. 
  • Starting group calls on a positive uplifting note.
  • Feeling part of a bigger purpose or 'cause'.
  • Having an accountability buddy.
  • Members being clear on the agenda for each meeting. 

What hasn’t worked well:

  • Group is too big which means the call takes longer and it's harder to receive individual help.
  • Not having equal air time for all participants.
  • No accountability within the group.
  • Lack of structure.
  • Leaders lack of marketing know-how.
  • Leader not being aware of where everyone is up to.
  • Group members being at different levels of development which results in members giving advice and not receiving any.
  • Members not turning up to the live call and opting to watch the recording.
  • Lack of opportunity for members to share their wisdom and collaborate.

Recommendations for making masterminds more meaningful:

  • Replicate one-on-one coaching as much as possible.
  • Keep groups small to allow for individualised attention. 
  • Ask members to commit to attending every session just as they would with one-on-one coaching. 
  • Have a session structure that allows each member to share at every call.
  • Identify the collective support needs of the group so that several members needs can be addressed at once (rather than spending half an hour on one person's issue). 
  • A format that allows members to share their thoughts, ideas and wisdom with other members, rather than the coach or facilitator being hailed as having all the answers. 
  • Have each member contribute ideas for how the group can work collaboratively in the marketplace rather than always being a silo-preneur (a 'silo' is an independent structure).
  • Have each member declare want they would like to be held lovingly  accountable for and review this at each session. 

This all seems fairly obvious I know but they are things that the women I interviewed have found lacking in their experience of mastermind groups.

I'd love you to hear your contribution to these best practices as well.  

What has worked, what hasn't and what would you like to see in a mastermind group? Please share your thoughts in the comments below. 


Danielle Gardner
Business & Marketing Mentor

P.S. I've taken these findings and mixed them in with some #DaniMagic to create The Inner Circle, check it out and let me know what you think! 

P.P.S. Leonie Percy and Trudi Pavlovsky also have amazing mastermind groups to checkout.