I spent the first 18-months in my business trying to get people to notice me in the marketplace.
I was trying to speak to and help 'everyone'yet nobody realised I was talking to them! Sound familiar? These are the steps I took to master my message.
1. I stopped trying to speak to 'everyone' in my marketing.
Although I knew I could help everyone with a variety of different goals I realised that nobody felt I was talking to them. My message was too general and not capturing anyones attention. So to work out 'who' I was best positioned speak to and help I looked at the goals and results that I had achieved myself. I combined this information with my exisiting expertise and my personal story ... and then ta-da! I found my audience :-)
2. Interviewed my ideal clients
Armed with the knowledge of who my audience was, I was able to begin the most powerful thing I have ever done for my business. I started interviewing women who matched this audience description. Through this process of speaking to my ideal clients I learnt about what help 'they' believe they need and what language they use to describe their goals and challenges.
Results from my market research interviews
The information I gathered helped me understand what my ideal clients actually wanted, versus what I thought they wanted. This helped me ground my message and allowed me to communicate the value of what I offer in a way that the average woman could understand. Women began sending me private messages saying how much they resonated with my blogs, social media posts and offers.
Interviewing my audience also helped me reconnect with parts of my own story that I had forgotten. I started using the same words in my marketing that the women I had spoken to used, words and phrases that I too had previously thought or believed.
I've completed three rounds of market research over the past 9-months. With each round of interviews I refined my process of finding people to interview, crafting powerful questions, automating appointment setting, recording responses and analysing the data.
This step-by-step process has now been created into an 'on-demand' Online Course called Master Your Message. Please go an check it out if you'd like further guidance from me.
Business & Marketing Mentor
P.S. Join me in the Lightworkers Business Circle for women.