I spent the first 18-months in my business trying to get people to notice me in the marketplace.
I was trying to speak to and help 'everyone'yet nobody realised I was talking to them! Sound familiar? These are the steps I took to master my message.
1. Stopped marketing to 'everyone'
It was time to 'pull the trigger' on a specific audience so these people would know I was talking to them. I used this formula to define exactly who this audience would be. I now call this formula the 'personality of your purpose'. It's a step by step process of integrating; your desires for this lifetime, your soul gifts, personal story, existing expertise and the things you have personally mastered, so that you can see who it is you are here to serve.
2. Interviewed my ideal clients
Armed with the knowledge of who my audience was, and description of their key characteristics, I was able to begin the most powerful thing I have ever done for my business. I started interviewing women who matched my ideal client profile and this allowed me to master my message.
Results from my market research interviews
The information I gathered helped me understand what my ideal clients actually wanted, versus what I thought they wanted. This helped me ground my message and allowed me to communicate the value of what I offer in a way that the average woman could understand. Women began sending me private messages saying how much they resonated with my blogs, social media posts and offers.
Interviewing my audience also helped me reconnect with parts of my own story that I had forgotten. I started using the same words in my marketing that the women I had spoken to used, words and phrases that I too had previously thought or believed.
I've completed three rounds of market research over the past 9-months. With each round of interviews I refined my process of finding people to interview, crafting powerful questions, automating appointment setting, recording responses and analysing the data.
This step-by-step process has now been created into an 'on-demand' Online Course called Master Your Message. Please go an check it out if you'd like further guidance from me.
Marketing Mentor to Lightworkers