Are you trying to convert people who do not know you from a bar of soap into your paid offers? Then your sales page WILL make or break you!
On the other hand, if you are using a Generosity Marketing approach (i.e. you're helping your audience right now with their challenges and goals, even before they become a paying client), then your sales page is NOT a deal breaker.
You know those sales pages that go on... and on... and on... and on?
Those sales pages are typically designed for a 'cold audience' (peeps that don't know you from a bar of soap). In this case the purpose of the sales page is to 'convince' potential clients that your offer can really help them.
The latter approach of being helpful right now even before your audience even buys, means your sales page plays a different role. In this case the purpose of your sales page is to 'inform' potential clients of your offer. They don't need lengthy convincing.
They have already decided that you are the real deal through your helpful content.
My own sales pages are fairly brief and concise I must say, but that hasn't stopped me from signing up long term coaching clients. In fact people appreciate not having to scroll through loads and loads of stuff just to get the details of the offer.
This is the most stress free way of marketing I have found yet.
I just follow my natural inclination to be helpful through writing blogs like these as well as audios and videos. I put my focus into these activities because it builds trust, community and rapport.
The people who highly resonate with what I share will go and click on my 'Work With Me' page and take things from there.
It's all about meeting the universe half way!
First, we need create helpful content that addresses our audiences challenges and goals, and share that 'consistently' in the marketplace.
This establishes us as leaders in our niche and someone that our audience can trust.
Sales pages are important, but creating helpful content for your audience is even more important.
What are your thoughts?
I'd love to hear them in the comments below.
Business & Marketing Mentor
P.S. For weekly encouragement, marketing guidance and loving accountability to achieve your business goals join my Business Circle, it's free!