There is a layer of marketing and connection that many people are missing, it's the ‘no email required’ freebie.
Let's put this assumption to the test ... how many pieces of free content do you have that helps your audience solve a problem and that does not require them to join your list?
Like most of us you were probably taught that step 'numero uno' in online marketing was to create your email opt-in (aka lead magnet), true?
Have a think about your own experiences with signing up for free stuff.
How many people's lists are you now on? How many of those emails do you ever open ... and did you even read or participate in the free thing you originally signed up for?
Now, I'm not suggesting that you don't have an email opt-in to build your list.
What I am saying is that it’s way better to have at least 5 pieces of helpful free (no opt-in required) content that helps your audience with something and allows them to get a taste of you, your style and approach.
This way when people do sign up for your opt-in they are signing up for ‘you’ not just your goodies and then unsubscribing or never opening up your emails.
Publishing free ungated content has been THE most effective method of attracting and enrolling my ideal clients onto my VIP paid offerings.
And what I've also noticed is that these VIP clients are the kind of women who are not even interested in signing up for things. After getting to know me and how I think they decide all on their own to work with me without the need for a free webinar, 5-day challenge or anything else.
- Create at least 5 pieces of content that are available on your website that helps your ideal client solve a problem 'without you', because the best way to demonstrate you can help someone ... is by actually helping them.
And maybe people don’t even need to be on your list before they work with you!
What are your thoughts? Chime in below!
Business & Marketing Mentor
P.S. Be sure to place the Facebook Pixel onto your website so you can run Ads campaigns of your other free content to the people who have visited your site. This way you are marketing to people that you already know are interested in you.