Introductory sessions are an excellent way for potential clients to get to know you and vice versa. However ...
You might be making the mistake of 'fire hosing' your client during introductory sessions. As a result they walk away completely full of ideas and with a bunch of actions to implement before they could even consider connecting with you again!
This approach to introductory sessions has very few clients converting to session packages which is where the sustainable change and results are achieved.
So what's the alternative?
- View your introductory session in the same light as someone going to a medical specialist. Does a specialist attempt to fix someone up in one session in an effort to provide loads of value to that person? No, instead they run some blood tests or scans to diagnose the problem. Then, and only then do they give their guidance and advice as to the potential solutions available to solve the persons challenge.
- Have a basic framework for your introductory sessions that adds value to the person and educates them on the areas they need to address. After not having the best results myself with intro sessions converting a lightbulb went off inside me ... I'd been doing it all wrong! So I tried and tested a new framework based on the ideas above and now I have more clients transition into my one-on-one mentoring programs and training courses.
How could you restructure your introductory sessions based around this idea of you being a 'specialist'? It's a promising prospect isn't it?
I'd love to hear what you find most helpful about what I am proposing here!
And if you would love to use my 3-part framework for paid introductory sessions in your business then you can learn all the juicy details of that in Marketing School 🙌🏼.
Big love, Dani x
Marketing Mentor to Lightworkers
P.S. If you are not having the response you hoped for in your marketing then you may need to refine your Ideal Client description. In this free Audio Guide I share the 4-parts that need to be covered off on so your marketing message motivates your people to book with you.
Hola! I'm an Australian living in Spain. Words and the psychology & soul of marketing are my thing. That's why I love helping holistic healers, mentors and consultants create marketing messages and sales systems that generate consistent clients.