Creating A Minimalist Style Business

Business Minimalism

You embrace mindfulness in your personal life, but what about your business life? 

There I was feeling accomplished about how great I'd become at applying minimalism at home, meanwhile my business life was a spaghetti junction of complexity and unnecessary clutter.

I was often looking 'out there' for answers to my business woes and signing up for all the freebies I could get my hands on.  

I'd invested in several online courses and programs that I'd not completed, and in some cases not even started!

I was trying to have a presence in several Facebook Groups at once and that felt like really hard work.

And I was trying to accomplish too much, too soon then feeling disappointed when I didn't achieve my goals. Sound familiar?

Where did this lead me? 

On a bi-polar journey of extreme highs and lows, but mostly lows because this way of being in business is exhausting and unsustainable.

When we know better, we can do better.

The word 'zen' has become common place but do you know what it actually means? I didn't until I researched it. 

Zen comes from a Japanese school of Mahayana Buddhism that emphasises the value of meditation and intuition as the path to clarity, rather than more study (hello there is a message here!).

Minimalism is more self explanatory, it's an approach to something that is characterized by spaciousness and simplicity.

Zen combined with simplicity create powerful 'focus'. And when we give something our loving focused attention then it's able to thrive and get lift-off.

Once a project has lift-off, we can give our focus to the next thing we desire to create. I used to try to give several projects my attention all at once, but I didn't experience any significant progress that way. 

Here's what I'm doing to bring more mindfulness and productivity into my business.

  1. I'm purging any software subscriptions that I don't really need or that don't actually bring in results. For example I'm starting to deliver any group programs 'live' rather than participants watch tutorials on their own. Facebook Groups have become more accomodating for online courses ... so do I really need the paid version of Thinkific? 
  2. I avoid signing up for any email opt-in freebies because I have so much stuff already sitting in my inbox that has not seen the light of day. And really I do not need any more 'information', I need to implement what I already know.
  3. I create time for business meditation. When I feel the push to do more or be more, I go and sit on my bed in meditation for 5-10 minutes instead of going online to 'read or learn more'.
  4. I focus on just one Facebook Group for networking and being of service. This keeps me feeling calm and grounded and allows me to have a strong presence while spending less time online. 
  5. I automate parts of my business such as accepting bookings and collecting market research. 
  6. I used to have several different one-on-one offers. Now I just have an  introductory session and my VIP package. Did I lose business? Nope, I ended up getting fully booked which allows me to lean back more and enjoy the creative aspects of my business.

What are your takeaways from what I've shared? Is there anything from my list that you feel like you'd like to adopt too? 

Share your thoughts with me in the comments below.

Big love, 

Danielle Gardner

Danielle Gardner
Business & Marketing Mentor