A native post is one that does not look or sound like a promotion for your business.
The best native posts are the ones that would look at home on your personal profile where you are not peddling your wares.
They are the kind of posts that casually create conversation.
For the most part they do not have a ‘call to action’.
These posts come from a place of sharing without agenda. A place of non-asking.
Native posts create goodwill and inspire people to investigate your offerings . . . all on their own . . . no CTA required. Who knew!
If an image is used it feels natural and welcoming. You’d happily see yourself in a similar setting. It’s not one of those highly polished corporate looking stock images.
Native posts have been a key ingredient in growing my audience.
Prior to focusing on native posts I used to be quite fixated on sending people to my website via ‘link posts’.
My marketing training had drilled in the importance of this so I could fill my Facebook Pixel audience for future Ads campaigns.
These days I’m more trusting that the right people will go to my website when they are ready and learn more about me and what I offer.
And since focusing more on ‘native posting’ the conversations on my Facebook Page have been far more meaningful and inspiring.
How do you craft a good native post that creates conversation?
These are the things I keep in mind:
The first sentence is ‘prime real estate’, it acts like a headline. People will either stop scrolling if that first sentence speaks to them in some way, or scroll right past you if it doesn’t . . . no matter how much they like you.
That said, begin your first line with something your audience is interested in, thinking about or experiencing in their world.
Now that you have your readers attention take them on a little journey. Share your opinion on the subject, share your story, and/or share something that will help them.
It’s not totally necessary to ask your reader a question at the end of your post to generate conversation, I often don’t and yet still have lots of discussion. But if you do ask a question I suggest you make it one that’s not too difficult to answer, and at the same time requires more than a one-word response.
Use an image that your audience would happily associate themselves with. Avoid images of their pain, stress or shame.
Here is a library of native post examples so you can see how to put these ideas into practice.
And if you have some wins with this I’d love to hear about it.