The ‘No Opt-In Freebie’ And Why You Need One

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There is a layer of marketing and connection that many people are missing, it's the ‘no email required’ freebie. 

I’m wondering, how many pieces of free content do you have on your website that helps your audience without them having to join your list?

Like most of us you were probably taught that step No.1 in online marketing was to create your email opt-in (aka lead magnet) so you could start building your email list.

Have a think about your own experiences with signing up for free stuff. 

How many people's lists are you now on? How many of those emails do you ever open ... and did you even read or participate in the free thing you originally signed up for? 

Now, I'm not suggesting that you don't have an email opt-in to build your list.

However… since I stopped growing my list via a lead magnet the quality of my list has skyrocketed. My email open rates are nudging 45% and click though rate is averaging 13%.

What I am saying is that it’s way better to have at least 5 pieces of helpful free (no opt-in required) content that helps your audience with something and allows them to get a taste of you, your style and approach. 

This way when people do sign up for your opt-in they are signing up for ‘you’ not just your goodies and then unsubscribing or never opening up your emails. 

When you gently and quietly allow people to get to know you through your helpful content before asking for anything in return then you end up with a more aligned following.  

And when you take this approach to getting your name out there you're going to feel really good on the inside because you are contributing to your audience ... even before they become paying clients. 

Publishing free ungated content has been the most effective method of attracting and enrolling my ideal clients onto my VIP paid offerings. 

And what I've also noticed is that these VIP clients are the kind of women who are not even interested in signing up for things. After getting to know me and how I think they decide all on their own to work with me without the need for a free webinar, 5-day challenge or anything else. 

My recommendation:

  • Create at least 5 pieces of content that are available on your website that helps your audience to think or do something differently. Remember that the best way to demonstrate you can help someone ... is by actually help them.

And maybe people don’t even need to be on your list before they work with you! 

Your thoughts?

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Danielle Gardner
Business & Marketing Mentor