Who Are Best Positioned To Serve In The Marketplace?

Find your passion! ... I've always felt this advice to be a little bit off the mark. 

The word 'passion' can feel so out of reach for people. I've heard people say "But I don't really have any passions", and this just makes them feel more deflated about finding work they will enjoy. 

I believe it's more helpful for you to think in terms of your 'purpose'. The simple equation for identifying your purpose is to combine your skills, gifts and knowledge ... with a need in the marketplace.

It took me a few years to work this out for myself and I hope to save you some time and tears by sharing what I believe to be the most effective way to uncover "who' you are best positioned to serve in the marketplace, and 'what' you can help them with ....

  1. Your Personal Journey: everything you have experienced in life has given you knowledge and expertise that has prepared you to be a mentor to others on a similar path as you have been on. Where has life taken you? Write down the key experiences that have characterised your life. 
  2. Your Personality: what do you enjoy talking about, what lifestyle choices have you made for you and your family, what do you stand for, and what do you stand against? These pieces of information reveal a lot about the people you are best positioned to work with - people like you! 
  3. Embodied Results: what goals have you achieved or challenges have you overcome that you know you could help others with? This information is gold! When people seek help it's always to overcome a challenge and achieve a goal. When you can articulate what specific thing you can help others with then they will flock to you. 

For help with bringing these pieces together and creating your 4-point ideal client description access my audio-guide here

Danielle Gardner
Business & Marketing Mentor

P.S. Join me in the Lightworkers Business Circle for women.