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Perhaps one of these articles might help you...
Take this simple human approach and apply it to how you write for your business.
For Highly Sensitive People trying to follow the rules of online marketing can feel like being a square peg trying to squeeze into a round hole. Here’s what to do instead.
What to do when you have Facebook Page engagement, but only when you share amusing, lighthearted posts that have nothing to do with your business.
Create fertile ground for your offers to flourish by focusing on community building first, before focussing on selling.
Would your business survive if you logged off for 30-hours each week to keep sabbath?
Are you placing too much emphasis on 'who' you want to help and not enough on what you can help people achieve?