The 2026 Lay of the Land Report

Why aren’t they buying?

This 12-page report explores that question through the responses of 97 people who completed my market research survey on June 26, 2026.

The participants of the survey are predominantly service-based solopreneurs such as consultants, coaches, therapists, creatives and education-based business owners.

The findings reflect what they’ve paid for in the past, what they’re less likely to invest in now, and what now makes an offer feel worth buying.

Inside, you’ll see what a more cautious, already-committed buyer is looking for, and how you may need to reshape your offerings to meet that shift.