Become Discoverable:

Private Edition

Let's make the value of your work obvious to potential clients and create a pathway that leads them to your door — even when you're offline.

A private six-week process, part done with you and part done for you, for service-based entrepreneurs who want to attract more clients without relying solely on social media visibility or referrals.

Become Discoverable

What if more of the right people could find your work without you having to keep putting yourself in front of them?

You could finish a client session, close your laptop and get on with the rest of your day, knowing you had content assets still working for you, helping new people find and understand your work while you were doing other things.

You would still market your business. But more of what you created would have a life beyond the day you published it.

Someone could find an article through Google, come across a video on YouTube or follow a trail through your website.

They could get a feel for how you think, understand what you help with and decide whether they want to take a first step into your work.

THE PROBLEM

When your business relies on social media visibility or referrals, it can be hard to know where the next client is coming from

You are good at your work and have clients who value it. But your marketing still depends heavily on either staying visible and talking about what you offer, or waiting for someone else to recommend you.

Referrals are wonderful when they come. Trouble is, you can’t control when they arrive, how often they happen, or whether the person being referred is right for your work.

Social media is as equally unpredictable. You keep showing up, posting and promoting because stepping back feels risky. If you stop, will people still find you?

You may already have a website and an email list, but most of what you publish lives on social media. It gets seen for a short time, then disappears from view.

So you end up caught between needing more clients and not wanting your business to depend on constant visibility or word of mouth.

You need a way for people to find your work themselves, understand what you offer and move towards working with you, even when you are not actively promoting.

THE ALTERNATIVE

A discoverability ecosystem creates more pathways for the right clients to find you

Instead of depending mainly on social media visibility or referrals, you create a connected body of offers and content that helps people find your work, understand how you can help and move towards buying from you.

It does not require you to publish everywhere or create an elaborate funnel. It begins with a clear offer, one meaningful first paid taste of your work and thought provoking content that can be found long after the day you publish it.

Each piece gives people another way to discover your work and recognise that you are the person they’ve been looking for.

That content also creates a public body of work that search engines and AI tools can find and draw upon when someone is looking for help with the kinds of challenges you address.

Referrals can still bring wonderful clients. Social media can still be useful when you have something to share. They just stop becoming the only road leading to your work.

THE MISCONCEPTION

Being discoverable doesn’t automatically mean more clients

Publishing an article or uploading a video is only one part of the equation. Knowing what to create, how it connects to your work and where it should lead someone is the part that requires more thought.

An article can bring someone to your website. It cannot make sense of an offer that is difficult to understand. A video can help someone appreciate how you think, but it can’t give them a useful next step if there is no clear way to experience your work.

That is why Become Discoverable does not begin with producing a stream of content.

First, you make the benefit of buying the offer you most want people to choose obvious. Then you shape a meaningful paid first taste of your work and surface your unique perspectives — so that your ideal clients can experience your thinking and choose you over others doing similar work.

From there, we'll create your first two discoverable blog articles, drawing on your unique perspectives to help the right people find your work and move towards your offer. These become the first pieces of a discoverability ecosystem you can continue growing, without relying on consistent social media visibility.

THE PRIVATE EDITION

What We’ll Put In Place

Over six weeks, we'll work through six connected pieces of your discoverability ecosystem, each helping the right people find, understand and move towards buying your work.

Make the Benefit of Buying Obvious

We'll refine your existing offer or shape a new one from the work you do, considering its name, promise, structure and price. The aim is an offer that's sustainable for you to deliver, with a clear outcome clients can see themselves achieving.
Your Messaging & Sales Page Copy

I'll create your messaging document and draft or revise your sales page copy, making the value of your offer clear to potential clients. You'll also have a messaging foundation to draw on for future content and emails.
A First Paid Taste of Your Work

We'll consider whether a smaller paid offer could give potential clients a useful way to experience your work before making a larger commitment. If it makes sense for your business, we'll develop the concept together.
Your Thought Leadership Perspectives

I'll draw out your perspectives and experiences to use in your discoverable content, so people can hear how you think and recognise something that makes them want to work with you.
Two Discoverable Blog Articles

I'll draft your first article from our conversations, and we'll refine it together. You'll then write a second with my feedback, leaving you with two articles ready to publish and the know-how to create more.
Grow Your Discoverability Ecosystem

We'll connect the pieces we've created and identify which of your perspectives could become future articles or YouTube videos, giving you a clear direction for continuing to grow your ecosystem.

Learn how to make your work discoverable

As we prepare your articles, you'll learn the practical foundations of search engine optimisation (SEO) and answer engine optimisation (AEO).

We'll look at how titles, headings, article structure and links help search engines and AI tools understand your content. You'll also learn how to connect your articles to your offer and prepare them for publication, so you can apply the same principles to future content as you continue growing your discoverability ecosystem.

THE EXPERIENCE

How We'll Work Together

Six private sessions

We'll meet for six one-hour sessions. Between sessions, I'll be developing your messaging document, drafting or revising your sales page copy and preparing your first article.

You'll have things to do too, such as reviewing drafts, developing your perspectives and writing your second article. You'll also be responsible for adding the sales copy to your website and publishing your articles.

It Will Sound Like You

The documents and articles I produce are based on what I draw out of you in our conversations. I'll use your experience with clients, the things you notice, the questions you ask and the perspectives you've developed.

We'll discuss the drafts together and make changes where needed, so they reflect what you want to say and how you would say it.

Who this is for