The days of beginning sales page or Facebook post content with a series of pain points questions to your reader are on their way out.
It’s time for a more human and genuine way to communicate with our audience. A time to speak ‘with’ our people, not ‘at’ them.
But when we use this old masculine way of starting content with several interrogative questions (which is still being taught by many business coaches) it makes even us as the writer feel unpleasantly salesy.
When you are writing content imagine you are talking to a friend. Would you blast them with several questions in a row to make them feel their pain more deeply? No you would not!
Yet at the same time you would not sit with a friend who was struggling with something and not acknowledge what they are experiencing in some way.
As a highly conscious person you know how important it is for people to feel seen and heard … without diving into the 'drama' of their challenge.
Here’s how to take this simple human approach and apply it to how you write for your business:
Write and speak to your audience the way you would speak to a real human who was sitting next to you. How would that conversation go? Let the words flow and don't get caught up on what you think you 'should' say from a sales or marketing perspective.
Be generous. Share what you can to help them right now even if they are not a paying client or on your list. If what you share helps them see things differently and take the next step towards resolving their challenge then power to them, and you! This is part of your contribution to the world.
What you are creating through your generosity is ‘goodwill’. Those people will turn to when they need a mentor to guide them through their current or future challenges. .
To see some examples of how I speak like a human in my business checkout my Facebook Page or search for my posts in Tash Corbin's Heart Centred Soul Driven Entrepreneurs group.
Is there something here you found helpful? Let me know in the comments!
Business & Marketing Mentor
*Post updated from original July 2017 version.