Growing Your Business As A Human Design Generator


You’re a Human Design Generator, your strategy is to respond … but how does that apply to business?

Human Design (HD) is a system for understanding your role in the human network. This system was channeled to Ra Uru Hu on the Spanish island of Ibiza in 1987.

It’s a synthesis of Western Astrology, the 64 hexagrams of the I Ching, the Kabbalah Tree of Life, Hindu-Brahmin Chakra model, science and genetics.

The system categorises humanity into four design 'types' which are:

  • Manifestors

  • Generators (Including Manifesting Generators)

  • Projectors

  • Reflectors

>> Find out your Human Design 'type' for free here.

70% of the population are the 'Generator' or 'Manifesting Generator' type, including me, and maybe you too!

For both types of Generators, the strategy is to 'respond' ... rather than initiate. 

In business, this means Generators (more so than other types) do well by creating their products and services in 'response' to the marketplace.

When Generator types create content and offers primarily from their own inner inspiration (or intuition), their offers require an exhausting amount of effort to sell. 

Generators need to integrate their gifts and inner inspiration with what people 'out there'  are talking about and saying they need help with.

'Manifestors' on the other hand, who represent about 10% of the population, can build their business by initiating and informing their audience about what's happening.  

Generators are often trying to build their business using the Manifestor strategy of 'initiating' ...

Which is why they have trouble getting people to sign up for their workshops and sessions. 

Acting like a Manifestor is how I was trying to grow my business, and it was very exhausting. 

Slowly I learnt to stop initiating.

Instead I 'leaned back' and carefully noticed what people were asking me and talking about in my online communities so I could identify what to respond to. 

Business has become significantly easier by my learning to 'respond'.

Here's how to start creating your offerings and content, 'Generator' style:

  1. Let go of the idea that as an entrepreneur your role is to create offers based entirely on your own inspiration and intuition. This approach actually disconnects you from the human web and makes it hard to attract clients.

  2. Stop initiating and start responding!

  3. To begin, take pause. Lean back and notice what your audience is talking about and what kind of questions people ask you.

BTW as a Generator you don’t need to wait until someone taps you on the shoulder and asks you a question. There are things you can respond to right now. 

If you feel at a loss as to how to start applying your strategy of responding to your business (even after having a reading with a Human Design consultant), then take a look at my online class ‘The Art Of Responding In Business’. The purpose of this training is to give you practical ideas and approaches that will help you grow your business as a Generator or Manifesting Generator.

Danielle Gardner Spiritual Marketing Mentor

Danielle Gardner
Message & Marketing Mentor