How can Human Design Generators apply their strategy to business and marketing?
Human Design (HD) is a system for understanding your role in the human network. This system was channeled to Ra Uru Hu on the Spanish island of Ibiza in 1987.
It’s a synthesis of Western Astrology, the 64 hexagrams of the I Ching, the Kabbalah Tree of Life, Hindu-Brahmin Chakra model, science and genetics.
The system categorises humanity into five design 'types' which are:
>> Find out your Human Design 'type' for free here.
70% of the population are the 'Generator' or 'Manifesting Generator' type, including me, and maybe you too!
For both types of Generators, the strategy is to 'respond' ... rather than initiate.
In business, this means Generators (more so than other types) do well by creating their products and services in 'response' to the marketplace.
When Generator types create content and offers primarily from their own inner inspiration (or intuition), their offers require an exhausting amount of effort to sell.
Generators need to integrate their gifts and inner inspiration with what people 'out there' are talking about and saying they need help with.
'Manifestors' on the other hand, who represent about 10% of the population, can build their business by initiating and informing their audience about what's happening.
Generators are often trying to build their business using the Manifestor strategy of 'initiating' ...
Which is why they have trouble getting people to sign up for their workshops and sessions.
Acting like a Manifestor is how I was trying to grow my business, and it was very exhausting.
Slowly I learnt to stop initiating.
Instead I 'leaned back' and carefully noticed what people were asking me and talking about in my online communities so I could identify what to respond to.
Business has become significantly easier by my learning to 'respond'.
Here's how to start creating your offerings and content, 'Generator' style:
Let go of the idea that as an entrepreneur your role is to create offers based entirely on your own inspiration and intuition. This approach actually disconnects you from the human web and makes it hard to attract clients.
Stop initiating and start responding!
To begin, take pause. Lean back and notice what your audience is talking about and what kind of questions people ask you.
If you feel at a loss as to how to start applying your strategy of responding to your business (even after having your chart read then take a look at my marketing course for Generators & Manifesting Generators.
BTW as a Generator you don’t need to wait until someone taps you on the shoulder and asks you a question. There are things you can respond to right now. Lean back and start observing what is coming into your field.
Message & Marketing Mentor
P.S. You can work with me on marketing as a Human Design Generator here.