Repurpose Your Existing Digital Assets Into ‘Bundles’

Have you created valuable pieces of content such as ebooks, audios, workshop recordings, and blog posts that are not being put to good use because they are hidden someone on your computer or website?

In this article I want to share how I am creating product bundles using existing digital assets, how these bundles have created a new stream of income, and hopefully give you some ideas about how you could create your own product bundle. Let’s go!

— In this article —

What is a Digital Product Bundle?

Before delving into my own experience, let's understand what a digital product bundle is. A digital product bundle is a mindful grouping of related courses or content sold together as a single package, usually at a lesser price that it would cost to purchase the items individually. Bundling digital products with coaching services is also a great way to provide a supportive, personalised learning experience.

My First Bundle Creation

The inspiration for creating my initial course bundle came from an audience member who persisted in their quest to by the Quiet Marketing eBook directly from me. This led me to craft a bundle that consisted of not just the eBook, but also my all-time favourite class, "Online Business Without Burnout," along with a $50 course credit to the Quiet Marketing Initiate course.

The Impact on My Business

Since releasing this book bundle, I’ve seen a steady increase in email subscribers and it’s generated an additional $1000 per month in revenue, for no additional work, using pre-existing digital assets.

Tiny Course sales have also increased organically as customers explore and enrol in other courses from my tiny course library, without any email sequence prompting them to do so.

But wait, there’s more!

Harnessing the Power of Irritation

A few weeks after creating the book bundle a need for a different kind of bundle arose.

I had noticed a recurring pattern during group calls where participants had not yet taken my foundational courses, and as a result were struggling to implement the more advanced teachings on discoverability and course creation.

The absence of these foundations limited my ability to support them with identifying their next most aligned steps. Inspired by this observation, it occurred to me that I could create some new bundles that would 'encourage' people to start with my foundational teachings.

I named these new bundles "Quiet Marketing for Generators" and "Quiet Marketing for Projectors". These bundles come with the added bonus of a private 1:1 session with me to discuss their Human Design Profile Numbers in a business and marketing context.

Embracing the Bundle Mindset

After years in business, I've not given much thought to creating bundles, and yet it turns out that this type of offering is really making my business click on a whole new level. It also feels really good to be able to reward those who people who are investing more deeply into my work.

Whether you are looking to increase revenue, offer a more tailored learning experience, or you also want to point people towards your foundational teachings, bundles can be a game-changer.

Is a bundle idea sparking within you as you read this? If so, I'd love to know! Share your thoughts and ideas in the comments below.

Dani x

Danielle Gardner
The Quiet Marketer
View my bio