Knowing your Human Design 'type' and 'strategy' is useless until you have practical systems for applying it.
Human Design (HD) is a system for understanding your role in the human network. This system was channeled to a guy called Ra Uru Hu on the Spanish island of Ibiza in 1987.
Human Design is a synthesis of Western Astrology, the 64 hexagrams of the I Ching, the Kabbalah Tree of Life, Hindu-Brahmin Chakra model, science and genetics.
The system categorises humanity into four design 'types':
- Generators (Including Manifesting Generators)
70% of the population are the 'Generator' or 'Manifesting Generator' type, including me, and maybe you too!
For both types of Generators, your first priority is to 'respond' ... rather than initiate.
In business, this means Generators (more so than other types) do well by creating their products and services in 'response' to the marketplace.
When Generator types create content and offers primarily from their own inner inspiration (or intuition), their offers require an exhausting amount of effort to sell.
Generators need to integrate their gifts and inner inspiration with what people 'out there' are talking about and saying they need help with.
'Manifestors' on the other hand, who represent about 10% of the population, can build their business by initiating and informing their audience about what's happening.
Many Generators are actually approaching their business using the Manifestor strategy, which is why they have trouble getting people to sign up for their workshops and sessions.
Acting like a Manifestor is how I was trying to grow my business, and it was very exhausting.
Slowly I learnt to stop initiating. Instead I 'leaned back' and carefully noticed what people were asking me about, what my audience were talking about and identifying what I needed to respond to.
Then from this place of responding I began creating offers based on what I was noticing 'out there' and my own expertise. Life has become easier by applying my design and now it's fairly easy to sell my offerings.
On a few occasions I've forgotten about my HD strategy and created services based solely on my own fabulous ideas. Those offers typically flopped and went unnoticed by the network.
You might be trying to grow your business like a Manifestor too! ... which is why it's been such hard work to build your client base.
Here's how to start creating your offerings and content 'Generator' style:
- To begin, take pause. Lean back and notice what your audience is talking about and what kind of questions people ask you.
- Stop initiating and start responding!
- Let go of the idea that as an entrepreneur your role is to create offers based entirely on your own inspiration and intuition. This approach actually disconnects you from the human web and makes it hard to attract clients.
I hope you find this helpful. For guidance with marketing yourself and creating offers and content using the strategy of responding check out: www.danigardner.com/blog/marketing-for-human-design-generators
Message & Marketing Mentor