Applying Human Design To Business And Marketing


When I started applying my Human Design 'strategy' to how I create offers, business became easier. 

Human Design is a system for understanding ourselves and who we really are. It was channeled to Ra Uru Hu on the Spanish island of Ibiza in 1987, not that far from where I live now. 

This Human Design system is "a synthesis of ancient mystical traditions: Western Astrology, the 64 hexagrams of the I’ching, The Kabbalah Tree of Life and the Hindu-Brahmin Chakra Model in addition to Modern Science and Genetics" (Source).

There are 4 main 'types' in Human Design.
You can find out your type for free at Human Design America.

70% of the population are the 'Generator' type including me, and maybe you too! Generators are here to be 'asked' questions and to 'respond'. In business this means Generators (more so than other types) do well by creating their products and services in 'response' to the marketplace.

When Generators create their business primarily from their own inner inspiration (or intuition) and without noticing what they need to respond to ... then their offers don't get taken up very readily. 

Generators need to integrate their gifts and inner inspiration with what people 'out there' are saying they need help with and talking about.

'Manifestors' on the other hand who represent about 10% of the population can initiate whatever they like and create pretty much everything from their own inner inspiration and it will work (based on my observation and understanding of Ra's teachings).

I lived the first 43 years of my life as a Manifestor, always initiating everything ... until I discovered my true Human Design.

Slowly I have made progress with reprogramming this initiating behaviour and I am learning to 'lean back' and observe what people are talking about in my circles and what they are asking me about.

When I create offers based on what I observe, what I'm asked about as well as my own inner response, these are the offers that do very well.  

Have you been creating your business primarily from your own inspiration and intuition? Trying to pull ideas out of yourself and then feeling frustrated? 

Then it's time for some one-on-one market research interviews! 

When I interviewed my ideal clients (and I've done that 44 times in the past 18-months or so) I received so much clarity about what I have to offer and what my ideal clients actually wanted help with.

Most importantly if you are a Generator then your mission right now is to pause ... notice what is coming into your field of awareness ... and definitely stop initiating everything because although you can achieve results by initiating, it is exhausting for your body, mind and soul.

What is your Human Design? 

Danielle Gardner Spiritual Marketing Mentor

Danielle Gardner
Business & Marketing Mentor

P.S. Check out my Marketing for Human Design Generators masterclass.