Knowing your Human Design 'type' and 'strategy' is useless until you have practical systems for applying it.
If you are not familiar with Human Design it's a system for understanding your role in the human network. This system was channeled to a guy called Ra Uru Hu on the Spanish island of Ibiza in 1987.
Human Design is a synthesis of Western Astrology, the 64 hexagrams of the I’ching, the Kabbalah Tree of Life, Hindu-Brahmin Chakra model, science and genetics.
In a nutshell it works like this, humanity is mechanically divided into four Human Design 'types':
- Generators (Including Manifesting Generators)
70% of the population are the 'Generator' or 'Manifesting Generator' type including me, and maybe you too!
For both types of Generators your first priority is to 'respond' ... rather than initiate.
In business this means Generators (more so than other types) do well by creating their products and services in 'response' to the marketplace.
When Generator types create content and offers primarily from their own inner inspiration (or intuition), their offers require an exhausting amount of effort to sell.
Generators need to integrate their gifts and inner inspiration with what people 'out there' are talking about and saying they need help with.
'Manifestors' on the other hand who represent about 10% of the population are designed to initiate and can create offers from their own inner inspiration and it will work (based on my observations, and my understanding of Ra's teachings).
Many Generators are actually approaching their business using the Manifestor strategy which is why things are not working.
That's what I'd been doing so I started changing my 'initiating behaviour'. Instead I leaned back and noticed what people were asking me about directly, and what my ideal clients were talking about in groups.
Then I began creating offers in response to what I was noticing 'out there' (rather than in my own head) and those offers sold with relative ease.
On a few occasions I've forgotten about my HD strategy and gone and created offers based on my own fabulous ideas. Those offers typically flopped and went unnoticed by the network.
You might be trying to grow your business like a Manifestor too! ... which is why it's been such hard work to build your client base.
Here's how to start creating your offerings and content 'Generator' style:
- To begin, take pause. Lean back and notice what your audience is talking about and what kind of questions people ask you.
- Stop initiating and start responding!
- Let go of the idea that as an entrepreneur your role is create offers based entirely on your own inspiration and intuition. This approach actually disconnects you from the human web and makes it hard to attract clients.
I hope you find this brief introduction to marketing as a Generator helpful. If you'd like to learn more then check out my workshop on how to grow your business through the art of responding.
P.S. In my Marketing for Generators workshop I teach you how to craft attractive offers in response and grow your business 'Generator style'.