Marketing as a Highly Sensitive Person (HSP) — Without Relying On Social Media

Navigating the often overwhelming world of social media marketing as a highly sensitive person (HSP) can feel like a necessary evil. We want people to know we exist, but being online all the time is not what we imagined when we decided to start our own business.

But is social media absolutely necessary? Are there other ways to have an online presence that are not so taxing on our nervous system? In this article we’ll explore other possibilities and I’ll share alternative strategies that have worked for me.

— In this article —

The hidden cost of social media marketing

The revelation came to me amidst the whirlwind of likes, comments, and shares – a realisation that my success was reliant on a marketing practice that I didn’t have the energetic capacity (or desire) to sustain.

Despite the tangible results from having a consistent presence in Facebook Groups, the cost to my well-being was too high a price. It was time for a change; a moment to draw a decisive line in the sand. Not just for my sake, but for others like me who feel trapped by their reliance on Facebook Group engagement.

Boldly braking up with Facebook Groups.

After being really honest with myself about how awful it felt to “have to” scroll through group newsfeeds on a daily basis, looking for something to comment on — I knew I needed to make a bold breakaway from this kind of visibility strategy.

Yet, at the same time I was really scared to make this move. Many of my clients and email subscribers had come from Facebook Groups, and I feared that my business would shrivel up and die without them.

Nevertheless it needed to be done, for the sake of my sanity and wellbeing.

Knowing that accountability would support me in creating this change, I turned to my personal mentor, briefed them on the 30-day experiment I was about to embark on where I would not engage in any Facebook Groups.

The difference I felt within those first few days was profound – a sense of lightness, clarity, and happiness that I hadn't felt in years. It was clear there was no turning back.

Harnessing our innate HSP gifts

As HSPs, we are endowed with unique strengths that organically attract clients. Be it through writing, visual storytelling, the art of photography, or engaging interviews — these gifts allow us to market our services with authenticity and creativity.

For me, marketing transformed into an art form, a means of expression that not only fulfilled my creative desires but also resonated deeply with my audience. I believe the best way to activate our innate gifts is to think in terms of ‘making art’, rather than marketing.

The power of Discoverability

Creating content that provides genuine value is a cornerstone of effective marketing for HSPs. By sharing our knowledge and insights, whether through blog posts, videos, or podcasts, we position ourselves as trusted authorities in our fields.

This not only enhances our visibility but also allows potential clients to find us through their everyday online searches, rather than relying on social media algorithms. A significant portion of my client base discovered my services this way, which has alleviated the pressure for me to maintain a constant social media presence.

Learn more about audience building outside of socials and becoming discoverable here.

Bring back ‘old school’ marketing

In a digital age, there's something refreshingly impactful about traditional “old school” marketing methods. Premium listings in practitioner directories, hosting local meet-ups, publishing a book, or engaging in collaborations with peers are all potent strategies that have significantly contributed to my business growth. These approaches foster deeper connections and offer a serene contrast to the cacophony of social media.

Crafting a Marketing Ecosystem that nourishes

The journey of an HSP in the business world is one of balance – finding methods that not only reach our audience but also resonate with our core being. It's about creating a marketing ecosystem that nurtures our sensitivity while allowing us to thrive professionally.

By embracing our inherent gifts, seeking discoverability through valuable content, and integrating traditional marketing practices, we can forge a path that aligns with our nature. This approach not only safeguards our well-being but also appeals to clients who appreciate the depth and authenticity we bring to our work.

In essence, marketing as an HSP without the crutch of social media is not only feasible but can also be profoundly rewarding. It offers a serene landscape where we can flourish, unburdened by the need for perpetual screen time.

Does something I shared here resonate with you? Let’s chat about it in the comments.

Danielle Gardner
The Quiet Marketer
View my bio

P.S. Contrary to conventional marketing advice, I don’t use a lead magnet to lure you onto my email list (here’s why). The option to join my list is available on purchasing any of my workshops, courses or mentorships.