The Wisdom of Irritation Applied to Niching
Deciding who we truly want to speak to in our content, and work with in our offerings is often our biggest messaging (and therefore marketing) challenges.
The most common approach to this dilemma is to work with a demographic that you fit into, one who is experiencing a struggle that you have already overcome.
But what if your truest niche actually has nothing to do with your deepest wound or something that you’ve overcome?
What if your truest niche is hiding in the things that people do and say that irritate you? Those things that cause you to secretly shake your head in disapproval because you can see so clearly that there is a different way to think about and approach those topics.
In my book Quiet Marketing I share about ‘the wisdom of irritation’, and how it is a portal to something new, different or unconventional. I stumbled across this powerful truth because my most impactful business decisions have arisen, and continue to arise from some kind of irritation.
With this in mind, could it be that the best way you could be of service is by working with this niche that you don’t fit into yourself — but due to your unique set of gifts and knowledge, you have insight to help?
Could it be that this is the need in the marketplace you are being called to meet, maybe not forever, but right now?
Here’s how to experiment with this idea:
Make a list of who you are judging / irritated by.
Brainstorm what you with they understood
Then look over your notes, see what is jumping out at you, and then craft an article or video message for them.
If that all goes well, publish that piece of content, and then rinse and repeat.
Who knows what might come of this experiment!
Do come back here and let me know what comes of this exploration for you.
Danielle Gardner
The Quiet Marketer
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